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Our work

Eight websites and two apps, each built the way we’d build yours

They’re concepts: made-up businesses at made-up addresses in real Texas towns, from Round Rock to Katy, so you can try every button without bothering anyone. The speed scores, the code and the care are real.

Pecan Ridge home page on a phone: “Cool again today.” with Call now and Book a visit buttonsDrawing of an old, hard-to-use website on a phone
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Concept siteHome services · HVAC

Pecan Ridge Heating & Air

A made-up business in Round Rock, Texas

Turns a homeowner with a broken AC into a phone call in under 30 seconds.

  • “What’s wrong?” tiles that fill in the booking form for the customer
  • Tap-to-call in the header and a call bar on phones; “Book online” after hours
  • A four-question booking form with “Call me back in 15 min” first
  • Maintenance plan and financing pages, with a monthly payment calculator
95mobile speed100accessibility100best practices

Lighthouse, mobile, Nov 10, 2026. Re-run it on PageSpeed Insights

Brightwater home page on a phone: “A dentist you’ll actually look forward to.” with Book onlineDrawing of an old, hard-to-use website on a phone
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Concept siteDental and med spa

Brightwater Family Dental & Aesthetics

A made-up business in Cedar Park, Texas

Books a new patient in under a minute and answers “Do you take my insurance?” before the phone rings.

  • Book online from every page; the next three free times on the home page
  • An insurance check: pick your plan, get a straight answer
  • A smile gallery with a before/after slider (labelled illustrations)
  • Forms that never ask for medical details
95mobile speed100accessibility100best practices

Lighthouse, mobile, Nov 10, 2026. Re-run it on PageSpeed Insights

Calder & Reyes home page on a phone: “Plan for your family. Protect what you’ve built.”Drawing of an old, hard-to-use website on a phone
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Concept siteLegal and finance

Calder & Reyes, Attorneys at Law

A made-up business in Georgetown, Texas

Explains each practice area in plain English and books paid consultations, with the fee shown up front.

  • “What do you need help with?” cards: a will, a loved one passed away, divorce, a new business
  • Consultation booking with the fee shown at every step
  • Plain-English guides and a fees page
  • Texas advertising rules built in: no “specialist” claims, no promised results
96mobile speed100accessibility100best practices

Lighthouse, mobile, Nov 10, 2026. Re-run it on PageSpeed Insights

Ember & Rye home page on a phone: brisket photo, “Wood-fired Texas comfort, made from scratch.” and Order pickupDrawing of an old, hard-to-use website on a phone
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Concept siteRestaurants

Ember & Rye Kitchen

A made-up business in Pflugerville, Texas

Lets guests order pickup and book a table on the restaurant’s own site, with no delivery-app commission.

  • Pickup ordering straight from the menu, with a pickup time and Pay at pickup
  • Table booking with a calendar invite
  • The whole menu as real text with prices, even without JavaScript
  • “Open now” from the real hours in Texas time, tap to call, a map sketch and parking
96mobile speed100accessibility100best practices

Lighthouse, mobile, Nov 10, 2026. Re-run it on PageSpeed Insights

Juniper & Gold home page on a phone: “Hair you’ll want to show off.” with Book nowDrawing of an old, hard-to-use website on a phone
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Concept siteSalon and spa

Juniper & Gold Salon + Spa

A made-up business in San Marcos, Texas

Books the right service with the right stylist in about a minute, with deposits that cut no-shows on long color appointments.

  • Booking by service and stylist, with each stylist’s next openings on the home page
  • A $50 deposit on long color appointments, with the policy shown before paying
  • Prices on the site, so there are fewer “how much is…” messages
  • A gallery of the work, filterable by blondes, color, curls and cuts, and a page per stylist
95mobile speed100accessibility100best practices

Lighthouse, mobile, Nov 10, 2026. Re-run it on PageSpeed Insights

Ironwood Auto Care home page on a phone: “Honest auto repair in Arlington.” with Book a serviceDrawing of an old, hard-to-use website on a phone
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Concept siteAuto repair

Ironwood Auto Care

A made-up business in Arlington, Texas

Turns a worried driver into a booked visit or a quote request, with prices, photos and a plain warranty that earn their trust.

  • “What does your car need?” tiles that start the booking with the service chosen
  • Online booking in two minutes, with drop-off, shuttle and an after-hours key drop
  • A starting price on every repair, and photos and a price by text before any work
  • Coupons that drop straight into the booking
96mobile speed100accessibility100best practices

Lighthouse, mobile, Nov 10, 2026. Re-run it on PageSpeed Insights

Maren Holt home page on a phone: “What’s your Frisco home worth?” with an address fieldDrawing of an old, hard-to-use website on a phone
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Concept siteReal estate

Maren Holt, Prairie Gate Realty

A made-up business in Frisco, Texas

Collects seller and buyer leads the agent owns: a home value request from the first screen and a showing request on every home for sale.

  • An address field in the hero that starts a four-step home value request
  • Listing search with filters in the URL, and a map that loads only when opened
  • Listing pages with a full-screen photo gallery and, for homes for sale, a showing request
  • Neighborhood guides with schools, parks, commutes and sample market numbers
96mobile speed100accessibility100best practices

Lighthouse, mobile, Nov 10, 2026. Re-run it on PageSpeed Insights

Forge & Flow home page on a phone: a small class mid-lunge and “Get strong. Move better. Feel welcome.”Drawing of an old, hard-to-use website on a phone
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Concept siteFitness and class studio

Forge & Flow Studio

A made-up business in Katy, Texas

Lets a visitor see today’s classes, claim a free first class and book a spot in under a minute.

  • Today’s classes on the home page, with spots left and a Book button on each
  • A free first class in three steps: the class, a name and phone, the waiver
  • The week’s schedule with filters for class, coach and time of day
  • Three plans with prices and plain cancellation terms, and the Texas notices
96mobile speed100accessibility100best practices

Lighthouse, mobile, Nov 10, 2026. Re-run it on PageSpeed Insights

Two apps, playable in your browser

For businesses whose customers come back: a home services company with maintenance plans, and a restaurant with regulars. Each comes with the owner’s screens too.

Pecan Ridge app home screen: next visit, Book a visit, Comfort Club membership
Concept appiPhone and Android

Pecan Ridge customer app

A homeowner books a visit in under a minute, follows the technician to the door, approves the price and pays in the app.

Ember & Rye app home screen: Order again with last week’s order, and the points card
Concept appiPhone and Android

Ember & Rye ordering and rewards app

A regular reorders their usual in three taps, follows it to the pickup shelf, and watches their points fill toward a free plate.

How we measured

Speed scores come from Lighthouse, the engine behind Google PageSpeed Insights: phone settings, a simulated 4G connection, the median of three runs on each demo’s production build, on Nov 10, 2026. Every card links to PageSpeed Insights so you can run it again yourself; scores move a point or two between runs.

What “concept” means

  • The businesses, people, prices and reviews are made up, and every page says so.
  • Phone numbers use the 555-01xx range kept for fiction, so nobody gets a call by mistake.
  • Photos are licensed stock photos, credited in each project. The people in them are models, not anyone’s real staff or customers.
  • We don’t show real clients’ sites without their permission. When we have some, they’ll be here.

See how your own site scores

Let’s look at your website together.

15 minutes, no pitch deck. We’ll show you what’s costing you calls and what we’d fix first.

Or call (512) 555-0190. We reply within 1 business day.

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